VP - Affiliate Portfolio Growth
Description
Don’t know who Ziff Davis - CNET Group is? We’re the company of Ziff Davis that owns CNET, Mashable, PCMag, LifeHacker, ExtremeTech, and ZDNET and other media properties with expertise across tech, entertainment, and retail categories. Clients like AT&T, Microsoft, TMobile, Target, Google, Verizon, Walmart, Amazon and other top Fortune 100 companies come to us because of our scale, reach, efficiency and performance. The parent company Ziff Davis (Nasdaq: ZD) is a comscore top 100 property, reaching over 100 Million unique visitors each month.
Who you are: Do you have the desire to win? Do you have the ability to think strategically and implement new solutions for driving results? Does collaborating and ideating with other groups and divisions excite you? We just might have a position for you! CNET Group is on the hunt for an experienced affiliate revenue leader to embark on a meaningful and rewarding quest.
What you’ll do: As a Ziff Davis’s CNET Group Vice President of Affiliate Portfolio Growth you will maximize revenue by leading a team to grow existing accounts as well as driving new accounts. As well as introducing new products, partnerships and solutions to increase shopping behaviors, earnings per click, average order value and conversion rates. This is done effectively by combining performance, branding, and licensing across the technology and lifestyle brands of Ziff Davis. The Vice President will maximize longer term, cross functionally dependent revenue in three critical ways:
- Support & Grow the Core: Responsible for identifying opportunities within existing key accounts
- Develop, Scale, & Transition New: Developing a new set of accounts that are strategically important to growing the business.
- Manage & Develop: Lead an affiliate team to help them grow and develop. This includes hiring and onboarding new partnership leads and client success folks.
What will be your responsibilities?
- Develop and execute monetization strategies that create solutions to advertiser problems and maximize existing revenue
- Maximize revenue potential for top accounts across the CNET Group portfolio
- Oversee the Affiliate Portfolio Growth team to grow revenue, coach, train and
- Serve as the main point of contact for joint business plans (JBP) in order to super serve Ziff Davis’ top advertising partnerships across the tech publishing and shopping brands.
- Collaborate with Display Sales & Brand Licensing teams to educate advertisers on Ziff Davis full portfolio of solutions.
- Work with the business intelligence team to identify revenue growth opportunities
- Attend client meetings to assist with positioning, objection handling and negotiation
- Maintain quarterly roadmap of Ziff Davis JBPs for existing partners and prospects.
- Create a scalable JBP process
- Develop prospect targeting requirements
- Work with Agencies and Networks to propose, negotiate and close strategic relationships
- Develop new strategic ways to monetize and engage with affiliate networks and agencies
- Create emerging business models and new packaging and approaches to working with direct partnerships or smaller affiliate networks
- Identify and scope new verticals and revenue opportunities
- Collaborate with internal Ziff Davis revenue teams to find key growth areas
- Work with internal content and product teams to road map new opportunities for partners to leverage
- ROAS programs
- Non Branded search programs
- Paid social
- Omni-channel promotion (in-store, channel partners, etc)
- Develop positioning for specific categories
- Collaborate with product and editorial teams to develop new commerce content opportunities (Consumer and/or B2B brands)
- Partner with sr. leadership in due diligence related to M&A that includes affiliate commerce opportunities.
- Work cross functionally to test into new channels (Pinterest, YouTube, TikTok, etc) and content opportunities
- Develop a subject matter expertise in platforms where commerce is developing
- Conduct tests on distributed social platforms (FB, Instagram, Pinterest, YouTube, TikTok)
- Proactively lead collaboration between business development, editorial and audience (SEO).
What does it take to do this job?
- Time management and organizational skills to prioritize tasks to drive impactful results, while managing a team to do the same.
- Strong writing, presenting skills
- Excel-based data analysis skills
- Creativity in problem solving
- Upbeat attitude – approaches challenges as opportunities
- Desire for exposure to multiple disciplines
- Understanding of technology vendor landscape
- Knowledge/experience with technology marketing
- Familiarity/acumen with business software (i.e. Salesforce, Tableau, Excel)
Education and Experience:
- 10+ years progressive experience and demonstrated success/knowledge
- 5+ years managing and developing multi-discipline teams, preferably with international reach across multiple service types
- 5+ years of specialized/industry experience
- Bachelor’s degree (or equivalent experience)
- Master’s degree preferred.
Perks and Benefits
- Unlimited flexible time off
- Volunteer paid time off
- Generous holidays
- Recognition Programs - yes there are multiple, AND prizes!
- Remote-first work experience and a work from anywhere culture
- Weekly coffee chats with leaders
- Wellness and mindfulness programs
- Career advancement opportunities
- Sick days
- Generous Paid Parental Leave
- Regional holiday celebrations
- Community give-back celebrations
- Unwavering commitment to diversity and inclusion
- Employee stock purchase program
- ...and more!
Ziff Davis CNET Group is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.
Who we are: Ziff Davis - CNET Group is a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data. We are uniquely positioned to offer tech brands unmatched visibility into accounts and buyers that are truly in-market, by leveraging our scale, quality and diversity of data. With unparalleled access to the world’s most influential technology buyers through a combination of first-party (Community, Tools, Editorial) and data, CNET Group is a leader in demand based, intelligent, omnichannel marketing.